If you don’t have buyers, you don’t have a business.
I see startups all the time that are so afraid of selling, they never get their first customer.
They spend all their time building their website or designing their logo, and no time actually seeking prospects.
Step one: Create a landing page
Start by buying a domain name and building a basic web page. And I mean basic.
At this stage, your website should just be a landing page with a form for users to provide their contact information. Include a couple social media links, drop your logo, and publish it online. You can add to your site later; right now all you need is a web presence.
Step two: Reach out to your immediate network
Is there anyone in your direct network who would find your product valuable?
Friends or family? Coworkers?
What about pre-existing customers? If you run another business, would any of your current buyers benefit from your new venture?
If you don’t personally know anyone who would use your product, I guarantee that someone in your network does. Ask around for referrals and introductions.
Step three: Start a blog
You’re going to need presence and credibility if you want to sell to prospects outside your network. The easiest way to do that is through a blog. With a well-run blog, you can:
- Discover and develop relationships within your market
- Pitch your solution and receive immediate feedback
- Establish yourself as a thought leader
- Increase your online searchability
You don’t need to be a great writer to provide valuable content. Just start generating content and see what kind of response you get.
Step four: Hustle
Sales is the only way you can test the market validity of your product, so pick up the phone and boot up the computer.
Reach out to as many qualified prospects as you can and pitch your service. If they’re interested, close the deal right then and there. If they aren’t, find out why.