Unfortunately, you can have everything perfectly in order and it still not be all puppies and rainbows when it comes to conversion. If you’ve set everything up to the best of your ability and still find your site or biz missing the “star quality” that competitor A or B may have, then it’s time to up the ante.
Add some wow-factor by giving customers a deal that they won’t find anywhere else. While you run the risk of being depicted as “too good to be true”, it won’t matter when others find out your offer is legit and far too good to pass up. This type of deal is especially helpful with people who constantly teeter when shopping online, leaving countless abandoned carts in their wake. Change their minds with a fantastic deal they can’t afford to miss out on. Triggering FOMO (Fear of missing out) on a sale is used very often in marketing, so put it to use.