What is Self-Branding?
We have already over mystified branding, thinking about it only in relation to companies. So what does it mean to have a personal brand then? For starters, branding can mean a symbol, a name, a sound, reputation, people, color and so much more.
Your personal brand is what you are known for and what you use to define who you are and what you do. No longer are companies the only entities that invest in building a brand. The trend of self-branding has become popular among celebrities. It has also proven to drive a successful marketing strategy.
By doing personal branding, you market yourself in within your career as a brand. It is a constant process of establishing an impression or a prescribed image that you want people to have in their minds when they think about you as a person.
Here is a list of ways how self-branding can bring a big change to your career and business.
Gives You More Confidence
Building your brand requires authenticity because only then will it work. You’ll have to find your authentic voice in the process and create something out of it. You will have to become more rooted in the real and unique you, which will benefit every aspect of your life. This will also build up your self-esteem and self-confidence. Finding yourself in a truly meaningful way is the best thing that can happen to you.
It Has Amazing Power in Online Networking
If someone on LinkedIn, for example, wants to hire you, they’ll be much more likely to reach out to you if they know what you stand for. With an attractive brand, people are much more likely to find you interesting and someone worth to be connected with. By developing your brand, you’ll consistently gain more followers and people will want to know more about you. It’s a great way to spread the word about who you are and what you do.
It’s Has a Powerful Effect In Person Too
Branding is also investing and trusting in your personality. Sharing the multiple faces of your personal brand, such as your inspiration, your passions and your proficiency especially will make people want to connect with you. Most of them will want to do business with you as well. If you have some assets and achievements to back it up, it will only make your personal brand more powerful.
It Builds Your Business
Let’s tackle the most obvious reason as well. Clients and vendors are much more attracted to businesses that have a leader with a strong personal brand. Some of the best examples are Elon Musk, Mark Zuckerberg, Bill Gates or Donald Trump. Their companies wouldn’t have gotten this far and grew this big if they themselves didn’t a have powerful personal brand shining its light on the path. These people know what they stand for and make that clear to people wherever they appear.
It Leads Opportunity To You
Your brand is like a light beacon for opportunities. If it’s good, it will attract clients, vendors, customers, and people in general. It will even attract a company who wants to hire. You might get job offers from companies where you didn’t know the position was open. More importantly, personal branding can open up opportunities that you didn’t know were out there. The clearer image you can paint of who you are and what you have to offer, the more people will have a reason to offer opportunities to you. Having a part of your brand noticed by somebody can cause something new to happen that you didn’t foresee.
It Can Get You Hired
Social media is one of the places where you will be building your personal brand. It is also one of the places it will get you the most success. That is because most companies post their job offerings on social media before they post it anywhere else. About 66% of hiring managers use Facebook to look for new employees. They do this simply because they can find out a lot more about who you are than what they see on your resume. If they take their corporate culture seriously, they’ll want to know if you will fit in with the rest of their employees.
Branding yourself keeps you current in your chosen field, opens doors for you, and creates a lasting impression on clients. By developing your own brand, you’ll have control over people’s initial perception. If you don’t brand yourself, someone else will, and the outcome might not be in your favor.
Relatively speaking, a strong brand influences its target audience and works overtime to engage those who may not have been targeted at all. A successful brand self-promotes stimulates a unique experience, breathes loyalty, and offers consistency in the quality of the service it offers.
Brands are also used as a way to connect on a universal level. Here are a few reasons why branding yourself is important.
You’ll be an Expert in Your Field
Not everyone knows who you are, and since that means they probably have no idea what you do and how good you do it, it’s vital for you to give your skills a bit of recognition.
Branding yourself isn’t entirely about who you are as an individual, but mostly about what kind of services and goods you can offer.
A client will usually choose someone they’ve previously heard of to work on their latest project and if you didn’t leave an impression that shows you’re quite the guru in your field, you’re straight out of luck.
It would be much of an inconvenience if a client knew who you were, but had no idea about the quality of services you offered. They’d have nothing in order to set you apart from the rest, and mediocrity will follow you.
Become an Asset
Having an asset that’s unique and commands respect is a good investment, especially if you’re a freelance designer. By branding yourself, you become the asset and the product you market is your set of skills or services. You’re your own unique product and no one can take that away from you.
Be a Memorable Force
When companies annoyingly repeat TV and radio commercials, they aren’t trying to sell you the product at that instant, they do it so that the first thing you remember when you go to a department store is their brand. It doesn’t matter what line of product you choose, as long as you go with their brand.
Stand Above the Rest
What defines a brand is the services or products behind it. For example, who would WordPress be without its content management services? Just a catchy name and nothing more.
Creating a brand that stands out requires you to develop an image that is consistent with what your brand has to offer. The image you choose to represent your brand should be simple, straightforward, and convey what you or your business does. The colors you choose should provoke interest, and you should use color theory to make your logo creative and unique.
Build Trust and Recognition
Branding yourself allows you to easily engage with your clients and build trust. Once your clients begin to trust you, they’ll never forget what you have to offer. Out of building trust comes recognition. Odds are if a client trusts you, then they won’t hesitate to refer their contacts to you. Over time, this evolves into a strong relationship, which in return turns your clients into loyal customers.
Easier to Find You
A brand that’s easy to remember is easier to find. If your brand has unique properties and succeeds in attracting attention, then you’ll have a much better chance of having potential clients hear about you and easily find you as well.